Have you ever heard the term “Page Rank”? Some of the biggest talk these days is about a little term the Google created that has revolutionized the search engine industry. Almost everyone who optimizes their website for Google will be able to tell you about page rank and confess at will, what theirs is.
To fully explain what page rank is, you need to download the internet explorer toolbar from Google. You can find this by going to Google and typing in toolbar. The first result will be the answer you are looking for. Once you download and install the toolbar, open Internet Explorer and look at the new addition. Along the line of new buttons on the toolbar, there will be one marked “PageRank” with a bar below it that is either fully or partially filled with a green bar.
When ever you go to a website, that toolbar transmits the address to Google which comes back with a number. That number ranges from 0 – 10 (0 being the lowest, 10 being the highest). Google’s website is a full 10/10, whereas MSN and Yahoo, are 9/10. It is difficult to describe the process that is involved in determining the page rank number, but the number is a conglomerate of factors that Google sees when indexing your site.
When your site starts out, you initially have a page rank (PR) of 0. As soon as Google indexes the site, depending on a number of factors, your rank can go anywhere. In fact, I have found that a majority of business websites will have a PR that ranges from 2-4. Anyone in this range is considered normal, while being at 2 not considered to be bad.
As I said before, a lot goes into determining your PR that is determined by Google’s algorithm. Some of those factors include: how many links you exchange between different sites (more importantly, how many good sites link to you), whether those sites are similar in context (wedding planners should link with others in the wedding industry. Although it’s not bad to include different types of businesses in link exchanges, those that are similar help you the most), and how long your site has been in existence (the newer sites are less attractive, age sells).
Now if you’ve ever submitted to a search engine, you know the length of time it takes for the spiders to index your site. But, what if I told you that you could be indexed in Google’s index within 24 hours? What would you think then? You’d probably think it was some scam or that I’d be asking you for money. But this is real, and real people do it everyday.
The page rank of a website plays a very big part in how fast you can be indexed. For example, if you have a friend who has a website that is already ranked high, you have a better chance of being indexed faster.
Here’s a great example. If I had a brand new website, not submitted to the search engines, and I find someone with a PR of 6 and we exchange links, I can be indexed by Google in 3 days. 3 days!!! Not 3 months like some people have experiences.
But the best of all is that if you swap links with someone who has a PR of 7, you can be indexed by Google within 24 hours! 24 hours! That’s almost unheard of, not. It’s very common that new sites that are serious about being in the Google index fast to swap links with a website that has a very high PR.
So you are wondering… Where can you find a website that has a PR of 7 or higher? Very easily! In your browser, go to http://www.linkmetro.com/ . This is a powerful website. You can sign up for a free account and you can explore the listings by category (industry), successful links, and PR. That’s right, you can find them easily. Linkmetro provides the medium for successful link exchanges that work. I have used it before and have found that it is full of serious people. The morning after I signed up, I had two link exchange requests in my inbox (1 of which was a PR4, and the other was a PR0).
Anyway, hope you have fun being indexed. In the next lesson, I’ll discuss how you can tell the robots which pages on your site are off-limits. See you then!