Here’s another great article from eMarketer on Social Media and advertising.
They’ve extrapolated statistics on online adverting with social media and user generated content (UGC). Right now advertising on UGC content is only .77% of total online advertising, which is very minuscule considering the massive popularity of social networking websites and the impressive ability to target certain demographics.
By 2012, they estimate that growth in online advertising on UGC content will only reach 1.62% of total online advertising. Here’s their extrapolation:
Next time, I’ll post on the effectiveness and conversion of online advertising on social media and I’ll compare that with the total participation in UGC advertising to see if advertising in social media is a gold mine of missed opportunity or if it’s still a developing sector that should be watched closely.
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