Advertising in Online Video – The Basics
Online video has had explosive growth in just the last two years. Just think, two years ago, the major tv networks didn’t offer online viewing of their prime-time shows, lifecasting was scarcely a term (justin.tv wasn’t around to show us just how great live online broadcasting could be), if you wanted to broadcast video there wasn’t much selection in services and you still had to pay a hefty price for the bandwidth, even YouTube didn’t offer much in the way of advertising (of course that was before Google bought them, too).
So with this explosive growth has come the consumers that watch the videos, bookmark them, rate them, comment on them and much more. This has given rise to the newer use of advertising in these videos. But there’s quite a selection in ad formats with online video. Emarketer.com published a story just yesterday that helped to summarize the formats and make understanding the concept just a little easier. Here’s the link to the article and here’s a link to the IAB, who created the guidelines to which these formats follow.
The graphic below summarizes the various ad formats and placements:
Also, in an upcoming post, I’ll outline several online video platforms that have a variety of uses, the features, pros, cons and my general opinion based on my experience with the service. It’ll be a very informative post… stay tuned!!!
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