A Great Success – The Holiday Bridal Show

Good marketing truly is the key to success!!!

Sunday, we held the second annual Holiday Bridal Show at Allisonville Nursery! We’ve designed the website for this show in the past and also for their Summer Bridal Show, so we knew what their end goal was for this show and were able to suggest some great new technologies for this one.

I absolutely love watching websites progress over time as their technology needs change. This website was no different. In the past, design and development were relatively simple. For this show, we upped the ante by connecting their website to a database for easy capture of leads and bridal information. We also gave them an awesome design that showcased the elegance of the event to local brides.

The most amazing thing, though, is how quickly this show filled up. Within 48 hours of the website going live, it was HALF filled with vendors. Within a week, the show was filled and by the end, they were sporting a waiting list of almost 2 dozen vendors.

A lot of this marketing was through the creative talents of my wonderful wife, Erin Hession. It was her efforts and enthusiasm that pushed this show to the success it’s had. Over the past several months, we were able to test out some new services, search marketing, and targeted social marketing with Erin’s marketing plan and the information and experience has been invaluable to both Erin’s business and the clients that I service as well.

I was so thrilled to see how this event turned out. Even with a Winter Storm Warning looming the day before and roughly 4-5 inches of snow and ice on the ground, brides and vendors braved the elements and the show was a huge success. They had many vendors donate door prizes and services for the event. Special Occasions by Anna donated all the chair-covers and table linens. The decor was a huge effort by Allisonville Nursery and most of the planning and details were at the hands of Erin Hession, who also photographed the event.

We just want to say congratulations Erin Hession and the Florist at Allisonville Nursery. You guys did a tremendous job and we are excited that we’ve had the opportunity to be a part of that success. Thank you so much! We’re looking forward to helping you with the Summer Bridal Show website soon!

Side Note: We are working on some awesome designs for both Special Occasions by Anna and Allisonville Nursery that will be live shortly. I don’t want to ruin the surprise by giving a sneak peek of their design, but when they’re ready to go live, I’ll blog about it. Stay tuned!