Vodafone, Google and the Future of Mobile Search

More great news coming from Mountain View today. This one involves cooperation between two companies to improve the mobile search experience of their customers. This has big implications if you haven’t made your site readable in phone browsers. It’s simple enough, though. But anyway, check this out below:

Vodafone and Google Team to Create Innovative Mobile Search Experience for Mobile Phone Users

Feb 14, 2006 /PRNewswire-FirstCall via COMTEX News Network/ — Vodafone today announced that it is collaborating with Google to develop innovative mobile search services for its customers.

Vodafone will integrate Google’s search capability into its consumer service, Vodafone live!, providing customers with the most relevant information, wherever they are and whatever time of day it is.

Google’s search results will be delivered through Vodafone’s high speed data networks. Combining Vodafone’s mobile expertise with Google’s search capability will ensure that customers can quickly and easily find what’s relevant to them. The new service will offer simultaneous search both on Vodafone live! and the wider Web.

Vodafone’s integration of Google search will take the mobile internet to a new level. Vodafone live! was the first mobile service to make data services easily accessible to mobile customers. Whether checking the weather, looking for a restaurant or getting the most up-to-date news, consumers want search services that meet their everyday needs.

Alan Harper, Group Strategy Director, Vodafone, said:

“Innovative mobile search will become increasingly important as fast and
easy access to information and services are increasingly demanded by
customers on the move. Together, Vodafone and Google will focus on
creating the best mobile search service in the market, helping to bring
the mobile internet to life. Our customers will be able to find
relevant information and services faster, making the Vodafone live!
customer experience even better. Our intention is to develop our
relationship with Google to ensure Vodafone customers continue to have
the very best in mobile services.”

Nikesh Arora, Vice President, European Operations, Google Inc., said:

“As people become more mobile, it’s increasingly important that we can
provide them with access to information when on-the-go. Google
understands that mobile phone users are looking for more than a desktop
replacement — they want directly relevant content, quickly. Vodafone
has long been a pioneer in providing mobile data services to its
customers and we believe that by working together we will ensure a user
friendly experience for mobile users.”

Vodafone and Google will be holding a joint press conference at 1400 to 1500 CET at the GSMA Seminar Theatre, Hall 5, Level 2. The press conference will be presented by Alan Harper, Group Strategy Director, Vodafone Group and Nikesh Arora, Vice President, European Operations, Google Inc.

About Vodafone

Vodafone provides a full range of mobile telecommunications services, including voice and data communications. Vodafone has equity interests in 27 countries and Partner Networks in a further 31 countries, with a proportionate customer base of over 179 million. For more information, please visit http://www.vodafone.com

About Google Inc.

Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia. For more information, visit http://www.google.com

Vodafone Group 2006. VODAFONE, Vodafone live! and the Vodafone logos are trade marks of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners.

SOURCE Vodafone

Vodafone, Media Relations, +44-(0)1635-664444; Rachel Whetstone, Google Inc.,
+44-(0)20-7031-3130, [email protected]